Sunday, 19 September 2010

Battle Hamsters.......

Last Christmas little girls everywhere went mad for Zhu Zhu Hamsters - sweet little chirping toy hamsters which could be fussed, dressed and groomed. They naturally has their own accessories and homes complete with hamster cars, houses and tracks. Even J was tempted and despite being a non gender bothered parent (J has a Baby Annabel doll - now sadly neglected) I declined to buy him one of these hamsters. I pointed out not unreasonably that he had his own real live hamster in thew shape of Dora and that these were girls toys. As J is at an age where you "don't play with girls toys" this seemed to settle the matter and we moved on with life.

Meanwhile somewhere in a no doubt luxurious board room, toy manufacturers were deep in discussion about the runaway success of their product. Zhu Zhu Hamsters were sold out everywhere and had been the "must have" toy of Christmas 2009. All around the country little girls were grooming and fussing over their toy hamsters and no doubt sorting out the track and play areas for their new "babies". Boys were opening whatever present they had and perhaps looking on with some envy at their sisters! Toy manufacturers were feeling a challenge........ "how" they thought "can we flog these hamsters to the boys out there"?

And then a bright spark realised that boys like battles, boys like armour, boys like crashes and action.

Ping!

"BATTLE HAMSTERS of all colours  - green, brown, grey, mottled with symbols on their backs and a mean look in the eyes".

"But what can we call them"?

Zhu Zhu Hamsters as a name was out because of the connotation with girls toys and no little boy of a certain age would be seen dead with a toy which had such connections. And so they thought and thought and then thought some more before realising that battle hamsters would have a dead hard name denoting their  years of dedication to battle and so Kung Zhu Hamsters were born.

J has wanted one since seeing the first advert - he now has two who both have armour and J plays with them non-stop. I can see a busy Xmas approaching and mindful of last year will be getting in early to prepare for a Christmas and a 20th December birthday. I think the Battle Arena will be a must.......

No comments: